Lead Different. Lead Both-And.

Speaking & Consulting to Help Leaders Thrive in Complexity

Gus Gustafson brings humor, heart, and hard-earned wisdom to every room—whether it’s a boardroom of executives or a global stage. Through stories shaped by decades of cross-cultural leadership and clear, actionable frameworks, Gus offers more than insight—he delivers transformation.

Rooted in the Both-And Leadership philosophy, Gus’s talks challenge false choices, inspire new mindsets, and equip leaders to integrate ethics with effectiveness, soul with strategy, and purpose with performance

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High-Impact Topics

The Leadership Legacy Blueprint.

Discover a leadership methodology that outlasts trends and builds lasting influence.

The Power of Both-And Leadership in an Either-Or World.

Real-world stories and strategies from developing thousands of leaders across six continents.

Breaking the Binary: Transformational Leadership in Complex Times.

Break through polarized challenges with a an award-winning customizable model that balances people and results.

Transforming Culture through Leadership Capabilities.

Research-based and practice-proven frameworks to create thriving organizations.

The Art of Building Flourishing Organizations.

Explore how purpose-driven leadership transforms individuals, teams, departments and entire organizations.

Custom Leadership Models: One Size Doesn’t Fit All.

Learn how to design and implement frameworks that align with your organization’s unique needs.

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