Balancing Purpose
and Outcomes for Transformational Leadership

Lead boldly in a polarized world with Both-And Leadership, where people and profit unite.

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The Power of Both-And

In his upcoming book, Both-And Leadership in an Either-Or World, Dr. Gus introduces an award-winning, research-based and practice proven leadership framework that bridges the divide between leadership development and operational results. Gus shares stories about developing more than 25,000 leaders globally and presents detailed strategies for transforming organizational cultures. He demonstrates how both-and leadership builds leadership capability and capacity in individuals, teams, organizations, communities, and society. Drawing from decades of real-world experience, this book equips leaders with the necessary tools to face today’s complex challenges. Discover how to lead with identity, purpose, and impact in a polarized world that demands bold solutions.

Coming soon to the following retailers!

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Dr. Gus Gustafson | Leadership Bridge Builder

Gus Gustafson transforms leadership by uniting purposeful responsibility with practical results through his ‘Both-And Leadership’ philosophy. With over two decades of global experience across industries, he equips leaders to create cultures where purpose and performance flourish. Gus’s strategies provide the clarity and tools necessary to lead with impact both today and tomorrow.

Strategic Affiliations

Work With Gus

Facing leadership roadblocks or culture challenges?

Gus Gustafson’s globally proven ‘Both-And Leadership’ approach helps leaders like you build trust, drive results, and untangle complex challenges. Whether you bring Gus in to transform your leadership teams, inspire large audiences, or build a corporate culture framework, Gus tailors his insights to meet your unique needs. Book Gus to help your organization thrive by helping leaders reach their full potential to create lasting impact in an interconnected, ever-changing world.

How You Can Work With Gus

Coaching

For executives &
emerging leaders

Consulting

For leadership teams & culture transformation

Speaking

At conferences, offsites, and company events